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Test your brand's health

Making the complex simple.

We understand the beauty business intimately and reach the heart of a client’s problem quickly. Unique in our approach, insight, and creativity, we deliver solutions that make a difference.

An unrivalled breadth of services with deep expertise across all categories of beauty, from mass to super luxury.




With a focus on achieving your business objectives, we create comprehensive strategies that articulate your brand’s vision.

  • Market, Trend & Competitor Analysis
    Brand Positioning
    Consumer Profiling
    Retail Strategy
    Commercial Strategy

  • Digital & Social Media Strategy

  • Brand Concept Creation

  • Marketing & Commercial Strategies

  • Commercial Due Diligence

  • Commercial Finance & Exit Planning

Our culture of excellence, and our ability to make things happen, brings to life new thinking and the development of new products.

  • Design & Packaging Concepts
    Logo Development
    Tone of Voice Development
    Product/Range Naming

  • Claim Substantiation
    Formulation Development
    Packaging Sourcing & Development
    Supplier Sourcing
    Regulatory Advice
    Logistics Strategy

We build long term client relationships and work collaboratively to nurture and grow your beauty business.

  • Retailer Outreach
    Business Development
    Retail Staff Management
    Logistics Management
    Marketing Activation

  • Social Media Management
    Influencer Marketing
    Community Management
    Content Planning
    Content Creation
    Email Marketing
    Paid Social

beauty bottle in sand

We manage your brand as if it were our own.

Our unique Country Management Programme helps brands internationalise their business at a lower cost and with greater control than the classic distribution model. We provide business development and account management, implement marketing and commercial activities and quickly become the brand’s dedicated partner in the UK and Europe. We manage some of the best brands around and have listed client brands in Space NK, Harvey Nichols, Harrods, Net-a-Porter, John Lewis, Selfridges, Marks & Spencer, Douglas, Skins Cosmetics, The Hut Group, Sephora, Boots, Superdrug, Cult Beauty and QVC.

Our clients have included:

Navigating the constantly evolving global beauty industry.

  • $680bn

    sales forecast for the beauty and personal care industry 2026.

  • 33%

    of revenue is generated through e-commerce.

  • $7.7bn

    was spent on advertising in 2022.

  • 42%

    of the market share is dominated by skincare.

Building successful brands.

Our fitness test for beauty brands.

Speaking of Beauty.