Making the complex simple.
We understand the beauty business intimately and reach the heart of a client’s problem quickly. Unique in our approach, insight, and creativity, we deliver solutions that make a difference.
An unrivalled breadth of services with deep expertise across all categories of beauty, from mass to super luxury.
Strategy
Development
Implementation
With a focus on achieving your business objectives, we create comprehensive strategies that articulate your brand’s vision.
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Market, Trend & Competitor Analysis
Brand Positioning
Consumer Profiling
Retail Strategy
Commercial Strategy -
Digital & Social Media Strategy
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Brand Concept Creation
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Marketing & Commercial Strategies
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Commercial Due Diligence
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Commercial Finance & Exit Planning
Our culture of excellence, and our ability to make things happen, brings to life new thinking and the development of new products.
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Design & Packaging Concepts
Logo Development
Tone of Voice Development
Copywriting
Product/Range Naming
Artworking -
Claim Substantiation
Formulation Development
Packaging Sourcing & Development
Supplier Sourcing
Sustainability
Regulatory Advice
Logistics Strategy
We build long term client relationships and work collaboratively to nurture and grow your beauty business.
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Retailer Outreach
Business Development
Retail Staff Management
Logistics Management
Marketing Activation -
Social Media Management
Influencer Marketing
Community Management
Content Planning
Content Creation
SEO
Email Marketing
Paid Social
We manage your brand as if it were our own.
Our unique Country Management Programme helps brands internationalise their business at a lower cost and with greater control than the classic distribution model. We provide business development and account management, implement marketing and commercial activities and quickly become the brand’s dedicated partner in the UK and Europe. We manage some of the best brands around and have listed client brands in Space NK, Harvey Nichols, Harrods, Net-a-Porter, John Lewis, Selfridges, Marks & Spencer, Douglas, Skins Cosmetics, The Hut Group, Sephora, Boots, Superdrug, Cult Beauty and QVC.
Navigating the constantly evolving global beauty industry.
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$680bn
sales forecast for the beauty and personal care industry 2026.
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33%
of revenue is generated through e-commerce.
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$7.7bn
was spent on advertising in 2022.
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42%
of the market share is dominated by skincare.