Articles / Our Thoughts
Explore the beauty industry's latest trends and insights through our thought-provoking and informative opinion pieces, where our team share their valuable perspectives and insider knowledge on a range of topics.
Insights & Expertise with Felicity Brewster, Brand Copy Creative
23/10/2023 by The Red Tree
Insights & Expertise with Kamara Hakeem-Oyawoye, Brand Manager
03/10/2023 by The Red Tree
Insights & Expertise with Michelle Grayson Cambridge, Head of Operations
18/09/2023 by The Red Tree
Insights and Expertise with Simon Murray, Senior Brand Manager
25/07/2023 by The Red Tree
Things to Consider When Entering the Middle East Beauty Market
20/07/2023 by The Red Tree
The organisations and publications to follow when entering the beauty industry
12/04/2023 by The Red Tree
How long does it take to create a beauty brand and develop product?
12/03/2023 by The Red Tree
How much does it cost to start a skincare business? – Part 2
20/01/2023 by The Red Tree
How much does it cost to start a skincare business? – Part 1
11/01/2023 by The Red Tree
Sustainability: Beauty’s New Battle Ground
27/04/2021 by The Red Tree
International Women’s Day: Celebrating the Women Who Paved the Way in Beauty
08/03/2021 by The Red Tree
How Beauty Retail Will Change As Stores Reopen
20/07/2020 by The Red Tree
Makeup Influx: From On-the-Go to Stay-at-home – Emerging Consumer Insights
15/06/2020 by The Red Tree
Coronavirus and the Cosmetic Business: Resilient From Recession
20/04/2020 by The Red Tree
The Importance of Social Media During These Challenging Times
25/03/2020 by The Red Tree
Fresh to Beauty – 5 Observations of a Newcomer to the Beauty Industry
19/06/2018 by The Red Tree
How To Adapt To The New Beauty Retail Landscape
05/05/2017 by The Red Tree
UK Beauty – A Brilliant Market But Not For The Faint-Hearted
18/11/2016 by The Red Tree
Who are you selling to? How knowing your target can save your business!
03/07/2013 by The Red Tree
“Luxemium”: the convergence of premium and luxury in beauty?
03/06/2013 by The Red Tree
Middle East Beauty Hub
Explore our series of articles uncovering the intersection of tradition, innovation, and regulation within the nuanced Middle Eastern beauty markets.
Female Founders: The Lip Gloss Gap
Our series of articles highlighting how the UK beauty industry plays a vital part in closing the female fundraising gap.
New to the beauty industry? Our Founder Hub series brings together an array of articles covering topics from the costs of starting a new brand, to our recommended branding agencies.
Meet The Team
Get to know each of The Red Tree team members with our interview series. From our favourite campaigns to tips on how to enter the beauty industry.
Our series of articles exploring our fitness test for beauty brands. The unique RaceFit™ questionnaire allows you to quickly review the 7 building blocks crucial to brand success.
The Beauty Accelerator™
Read our series of articles focusing on The Beauty Accelerator™, which sees one emerging independent beauty brand receive equity investment plus the knowledge and expertise of The Red Tree.