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Case Studies / ManCave

ManCave – Retail strategy for a performance-based male grooming brand

Formulated to provide a lasting benefit to the skin, hair, body & mind.

ManCave is a male grooming brand providing natural, performance based personal care products.

What did we do?

We worked with the team at ManCave from its launch to its listing in Sainsbury's, a major national retailer. Our work focused on developing a framework that covered brand positioning, target market, commercial and marketing activity.

“The Red Tree provided the ManCave brand and our business as a whole, a workable structure that is still used to this day, almost 10 years on. As we create new brands and continue to grow our business, the operational fundamentals in preparing a brand for retail launch and communicating brand values remain very much unchanged. I credit Stirling and his team for this.”

Alex Grogan, Co-Founder & CEO

The Result

Understanding how to align all these activities enabled the ManCave team to pull together a strong commercial plan that, with The Red Tree’s help, resulted in a listing in 250 Sainsbury’s stores.

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