Case Studies / VENN
VENN – UK market entry strategy for a skincare brand with a supercharged engine
A premium skincare brand, VENN combines over 25 years of skincare research in South Korea with clean, proven active ingredients to create intelligent skincare formulations that deliver clinically proven, visible results.
Although beginning to gain traction in other markets, the brand needed help creating a market entry strategy to support a launch into the UK and European markets.
What We Did
Following a recommendation from a major investment fund, The Red Tree developed a market entry strategy that included the brands positioning and messaging, retail pricing strategy and retailer selection. The Red Tree has been engaged since 2018 to deliver a UK and Europe Country Management programme and subsequently secured the brands first listing, in an exclusive global deal with Net-a-Porter. Using its well trusted network of contacts, The Red Tree was instrumental in the selection of a UK PR agency and a logistics provider. The press coverage of the brand has been exceptional.
Using its well trusted network of contacts The Red Tree was instrumental in the selection of a UK PR agency and a logistics provider. The press coverage of the brand has been exceptional.
The brand has now expanded into Liberty, SpaceNK, Harvey Nichols and selected premium online retailers in both the UK and Europe. The Red Tree has also commenced a professional focus with luxury spa partnerships with Pan Pacific London Kalon Parlour and other spa partners to be announced shortly. Globally, the brand is now listed in over 100 luxury retailers and etailers alongside spa partners such as Canyon Ranch and Four Seasons South Korea.
Globally, the brand is now listed in over 100 luxury retailers and etailers alongside spa partners.
“The Red Tree has been working with us for over 4 years now and has helped successfully launch VENN into several retailers including Net a Porter, SpaceNK, Liberty and Harvey Nichols. We are very proud of our partnership and The Red Tree has some incredible partners and opportunities lined up for 2023.”