The UK’s first beauty specific accelerator.

The Beauty Accelerator™ is a joint initiative between The Red Tree and SFC Capital that will see one emerging independent beauty brand receive up to £250,000 equity investment plus the knowledge and expertise of The Red Tree applied over 12 months to help build the brand to its next stage and beyond.

The Red Tree is the UK’s leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled global perspective, and manage some of the best brands around.
The go‑to company for vision, strategy, action, and implementation. Thought leaders at the cutting edge of knowledge, providing insights for our clients and the industry.

SFC Capital is the most active seed-stage investor in the UK, and was ranked fifth globally by Pitchbook in both 2018 and 2019. Founded in 2012 by serial entrepreneur Stephen Page (DataEase, Sapphire), SFC Capital combines an angel syndicate with its own funds to provide investors with diversified exposure to SEIS- and EIS-qualifying businesses. Investors can back the high-potential startups directly or through a portfolio curated and managed by the SFC Capital team. Having backed more than 225 startups since its inception, notable companies in the SFC Capital portfolio include Cognism, Transcend Packaging.

Based in London but active across the UK, SFC Capital has a track record of backing high-growth businesses in parts of the UK where access to early-stage equity capital is often scarce, with notable investments including Vortex IOT (Swansea), Transcend Packaging (Caerphilly), Petalite (Birmingham), and Intupod (Belfast). In total, businesses backed by SFC Capital through its angel network and funds have created more than 500 jobs outside of London. In April 2020, SFC Capital received a £10 million commitment from British Business Investment through its Regional Angels Programme. As part of its regional expansion, SFC Capital is also opening a second office in Macclesfield to catalyse its regional investor base and increase deal flow across the country.

Yes, as long as you meet the entry criteria.