Case Studies / Daytox
Daytox – Brand evaluation and assessment
Owned by L.A.B Cosmetics, a German incubator of beauty brands, Daytox is an antioxidant-based skincare brand originally developed for an exclusive partnership with the European retailer Douglas.
The Red Tree was engaged by Herax, corporate advisors to L.A.B Cosmetics to evaluate the Daytox brand and identify its key priorities.
What did we do?
This involved The Red Tree assessing the brand overall, including brand positioning and competitive advantage, product and formulation, retail strategy and marketing / digital activities.
The Red Tree also created an overview of its recommendations and projections which was shared with potential investors as part of the Information Memorandum of the sale process.