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Case Studies / Hava Zingboim

Hava Zingboim – Launch strategy and financial model for a high-tech, family owned skincare company

About Hava Zingboim

Founded in 2004, Hava Zingboim is an advanced, high-tech, family owned skincare company. It uses clinically proven proprietary delivery systems that enable best in class, state of the art ingredients to penetrate the deepest layers of the skin. Indeed, with a highly reputable R&D department, the brand is the leading professional skincare brand in its domestic market, with a presence in over 2,000 clinics and spas.

Hava Zingboim engaged Shawpoint, a London based investment bank, to manage a capital raise process. The raise was intended to fund international expansion, with the UK and US identified as priority markets. To support investor dialogue, Hava Zingboim Cosmetics Ltd and Shawpoint therefore needed a launch strategy and accompanying financial model. This would demonstrate the costs and return on investment associated with a UK and US market entry.

As a result, Shawpoint engaged The Red Tree on behalf of Hava Zingboim Cosmetics Ltd to complete this work. The Red Tree identified that the brand's ground breaking technology would play an instrumental role in its success. From this, we developed a highly detailed launch strategy, covering the costs and actions necessary to successfully launch into the UK and US. In addition, The Red Tree provided objectives and strategies for both markets, along with a profit and loss summary outlining Hava Zingboim's financial position over 5 years.

Ultimately, Shawpoint used the model in meetings with potential investors, generating interest among multi-national corporations.

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