Wild Science Lab – Brand concept creation for a haircare and skincare brand

To allow flexibility for future innovative product ranges, we opted for an overarching brand name with sub-brand ranges. These, in turn, represented the different key ingredients and performances. Overall, the whole brand was designed with growth and innovation in mind. The brand is passionately led by the founder. Indeed, a personal story has inspired the work, and this remains at the core of the brand identity.

As part of our brand concept creation, we covered naming, product naming, and tone of voice work. As a result, this ensured a strong founder and brand story was identified. Additionally, the design work encompassed colour palette, logo, font styling and application to pack. We then captured all elements of the brand identity in a brand book. Consequently, this ensures clear boundaries and expectations for the brand into the future. Furthermore, we supported the brand with additional launches following its introduction to the market, plus launch copy and supportive literature for blogs.

To create differentiation and a distinctive market position for Wild Science Lab, we developed a brand that felt innovative, modern and performance led. At the same time, it retained its link to botanical ingredients. To achieve this, we used a calm, clean colour palette and modern, clean fonts. As a result, the range has the look and feel of a science-led background, combined with the essence of ingredient-led formulations. Additionally, subtle details, references, icons and navigational tools help create clarity of segmentation, use and benefit, ultimately aiding consumer selection.