Case Studies / Wild Science Lab
Wild Science Lab – Brand concept creation for a haircare and skincare brand
Wild Science Lab is a haircare and skincare brand
which combines natural and organic ingredients to create safe, luxurious and efficacious formulas.
The main challenge and project brief was to create a cohesive, recognisable brand, that stood out in the busy market. The brand needed to portray high performance, botanical ingredients, sustainability and innovation at the same time maintaining a continued promise of environmental responsibility.
What did we do?
To allow for flexibility on the addition of future innovative product ranges, we opted for an overarching brand name with sub-brand ranges that represented the different key ingredients/performances. The whole brand was designed with growth and innovation in mind. The brand is passionately led by the founder, with a personal story that has inspired the work, this remains at the core of the brand identity.
We created a comprehensive brand identity including naming, product naming, tone of voice work to ensure a strong founder and brand story was identified. The design work encompassed colour palette, logo, font styling and application to pack. All elements to the brand identity were then captured in a brand book that ensures clear boundaries and expectations on the brand into the future. We further supported the brand with additional launches following introduction to the market, plus launch copy and supportive literature for blogs.
To create differentiation and a distinctive market positioning for Wild Science Lab, we created a brand that felt innovative, modern and performance led whilst still having the link to the botanical ingredients. With the use of a calm, clean colour palette and modern clean fonts, the range has the look and feel of a science-led background, combined with the essence of ingredient-led formulations with subtle details and references, icons and navigational tools that help create clarity of segmentation, use, benefit and aid consumer selection.