Case Studies / Kopari
Kopari – UK market entry strategy and Country Management
Who are Kopari?
Kopari spotted a gap in the market for a range of beauty products that harnessed the natural power of coconut oil. Kopari products contain 100% pure, organic coconut oil and span skin, personal and body care categories. Kopari products are pioneering in their approach to remaining truly natural yet efficacious, combined with aesthetically pleasing packaging.
We completed a full and extensive review of the market opportunity, sources of natural skin, personal and body care growth and the key trends driving the UK market.
A competitive review was conducted to define the brand’s positioning and identity its target market in the UK. A forecast and investment schedule was developed to provide clarity on the opportunities and thoroughly plan the brand’s entry into the UK market.
Kopari engaged with a UK PR agency, launched their own dedicated UK ecommerce website and launched into Boots and Sephora. This was supported by a streamlined NPD pipeline for the UK market.