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Case Studies / MOR

MOR – Country Management for an Australian bath & bodycare brand

MOR started in Melbourne in 2001, when the first iteration of the MOR brand was a small but distinctive collection of hand-crafted soaps; featuring luxurious ingredients in unique fragrances and opulent packaging that were to lay the foundations of their brand philosophy going forward. Twenty years on and the MOR brand is renowned as an Australian and international success story, with collections now available in 21 countries worldwide.

The brand required an "on the ground" representative to help lead the growth of MOR in the UK.

What We Did

For over 5 years, The Red Tree handled UK retail operations for the brand. This involved day-to-day communications with the Australian team, retailer business development, training and liaising with warehousing, PR and other third parties.

The Result

MOR expanded distribution to Feelunique/Sephora, LookFantastic, Fortnum and Mason, Indulge, Very, Amazon and into over 100 Waitrose stores.

“I have found you both amazing to work with as no task was ever too great or hurdle too high to overcome. Your advice, and insights have always been very much appreciated and always taken on board to move our brand forward both locally and overseas.“

Peter Raptis

Head of Sales

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