Case Studies / Katherine Daniels
Katherine Daniels – Elevated brand identity
Katherine Daniels with its complicit tone of voice and its mission to de-mystify skincare, has built a professional UK distribution base of 260+ salons. Developed by 2 highly experienced skincare experts, the brand has an award winning SKU offer across both skincare and body and professional and retail.
The brand wanted to retain their key assets but with an elevated look and feel and more elegance, in line with their newly identified brand strategy
What we did
We developed a more refined logo, using an updated font, which suited their brand values more. We also explored a more extensive and modern colour palette and illustration style to inject a new lease of life and bring the brand more in line with their position in the market. These brand assets were then applied to their current range and a brand book was produced for all other medias.
The new, updated elements of the brand created a much more modern, timeless and elegant brand look and feel, whilst retaining the key concept of English heritage and countryside, which I did whilst incorporating more elegance and consistency.