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Case Studies / Guardenza

Guardenza – Retail strategy and social media audit

A male grooming brand created in The Netherlands

with the aim of expressing a man’s uniqueness.

The Founder of Guardenza identified the UK and Germany as priority markets to gain distribution and build brand awareness through a clearly defined social media strategy.

What did we do?

The Red Tree was engaged by Guardenza to identify best-fit retailers in the UK and Germany and to lead on approach and presentation to target retailers. In addition, The Red Tree reviewed existing social media efforts, analysed KPI’s, and provided insight and recommendations into tactical methods that would build the brand’s social media following and generate increased engagement.

The Red Tree helped Guardenza to secure independent listings within the UK and a Europe wide online listing with German retailer Douglas. Guardenza's overall Instagram following grew by 10%, the UK following by 33% and traffic to the Guardenza website via social media grew by 943%.

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