Who we are

The Red Tree is a leading international beauty brand consultancy with a proven track record in building businesses, brands and people. We develop and steer your ideas, challenge your thinking and deliver results.

What we do

We build beauty brands.
The most successful names in beauty share one thing: high symbolic brand value. Ordinary brands deliver on their promises, but the best go way beyond. They know their target market intimately, and combine the best in formulation and distinctive visuals with engaging, honest brand narratives to forge lasting relationships with consumers.
We know how to make this happen.

Our expertise includes:

Strategic Action Planning
Retailer Acquisition Campaigns
Brand Appraisal
Marketing & Commercial Strategies
New Product Development & Brand Launches
Market Entry Strategies
International Expansion
Commercial Due Diligence
Early Stage Fundraising
Financial Evaluation
Mentoring Programmes

Country management

The Red Tree knows the UK beauty industry inside out and partners international brands as their UK Country Manager. We become part of their team and provide sales and marketing support and more. We have listed client brands in SpaceNK, Harvey Nichols, Marks & Spencer, Selfridges, The Hut Group, Feel Unique, Indulge in Beauty, Boots, Being Content and on QVC. We focus on driving sales and keeping costs within budget to rapidly become the brand’s dedicated partner.

Why work with us

We get results.

The Red Tree develops and implements business, brand and marketing strategies, as well as offering expertise in new product development, business planning and financial & operational advice.

Our clients benefit from access to our extensive network of beauty industry contacts—from retailers to private equity investors. Most importantly, in The Red Tree they gain a key partner in growing their brands. We build long-term relationships with our clients and for many we become an integral part of their business.

We offer extensive experience and we make things happen.

The Red Tree is uniquely positioned to get results, offering clients the intellectual capital acquired over a combined 60 years of domestic and international beauty experience. With over 50% of our business from international clients we are a global consultancy with in-depth knowledge of the world’s most competitive beauty markets.

If you’re uncertain about your brand’s next step, The Red Tree’s high-calibre expertise and extensive experience could help you. Contact us for details.

Our clients
have included

Boots Maxell Taya Bourjois Czech & Speake Matis Cosnova Beauty Man Cave Kypris Lipcote Su-man Sleek Dr. Dennis Gross Sarah Chapman Alfaparf elemental herbology MOR KPACA Prismologie Lavera Natural Cosmetics Gazelli Malée thisworks Rimmel Stoer Filorga First Aid Beauty Lily Lolo Katherine Daniels

Is your beauty brand READY for market?

Our unique questionnaire allows you to understand your brands strengths and weaknesses in key 7 building blocks crucial to brand success. Easily completed in 20 minutes via our online platform, feedback is immediate. Once complete your unique RaceFit™ Report is instantly generated, ready for download and full of expert industry advice and guidance.

Business Planning


Product Development




Brand Identity & Packaging

Brand Identity &



Online Strategy






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Beauty Symposium

An eclectic mix of speakers to inform, inspire and surprise

Last event: Tuesday 7th March 2017

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Thank you for your interest. For an informal discussion on how we might help, please contact us using the form below:

UK & International

+44 (0) 844 858 8860

Matis Orders & Enquiries

+33 14 067 6663