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Case Studies / Weidmann AG

Weidmann AG – Working with the leading Swiss supplier of insulating materials for industrial generators

Working with the leading Swiss supplier of insulating materials for industrial generators.

The Challenge

Weidmann AG, a leading Swiss supplier of insulating materials for industrial generators, believed that a by-product of one of their production processes could make a unique natural cosmetic material. The Red Tree was appointed to validate the claim, and evaluate the material’s global sales potential.

What we did

We undertook due diligence, appointed a formulator to test the efficacy of the material, researched global alternatives and created a 3-year business plan. We then developed and implemented a marketing campaign and strategically identified and then introduced a number of international cosmetics material distributors.

The Results

This led to a global exclusive with Givaudan, one of the world’s largest suppliers of cosmetic ingredients.

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