The team at The Red Tree are now just over one week into the new normal of having to work from home as we continue to assist our clients on an array of strategic projects. Over 70% of our clients are international so we are used to conducting meetings via video conference and are adept at delivering project documents over file sharing apps. We are used to working flexibly so having to work from home isn’t quite the shock to the system that it may be for others who are normally office-based Monday-Friday.
Simon Murray, Brand Manager at The Red Tree shares some tips on how to keep good working habits while maintaining a healthy work-life balance:
1. Build a routine – wake up at the same time that you would do on a “normal” working day and keep to your regular bedtime. Stick to a set start work time, work from a designated work station, schedule break
2. Make the most of the extra time you have, for example you will gain extra time by not commuting to and from the office. Avoid the temptation to stay in bed longer by sticking to tip 1 and instead use the extra time productively. This could be as simple as enjoying a leisurely breakfast in the morning, taking an at home exercise class, catching up on all the latest industry news or learning a new skill.
3. Plan your day for success by setting realistic work goals to achieve each day and allocate set time that it will take to complete each of them.
4. Eat well – it is very easy to be tempted by the biscuits, crisps and chocolates in the cupboard that you are normally far away from in the office, so don’t let that become an unhealthy new habit! Stick to three meals a day – a good breakfast, a light lunch and then a healthy dinner and you will feel energised and fresh throughout the day.
5. Exercise – set aside a time for a walk outside whilst being mindful of following social distancing guidelines. The fresh air will do you good and keeps your body ticking over.
6. Stay in touch with colleagues – schedule regular calls in place of regular team meetings. We will all miss the buzz of day to day chit chat so make sure to spend time chatting with colleagues about non-work topics (and non-coronavirus topics) when you have your regular “meeting” calls. We are all going to be watching a lot of Netflix for the foreseeable future, so we could all do with boxset recommendations!
7. Formally end the working day – it sounds a bit crazy, but I read this tip elsewhere and it really helped me to separate work from home last week. At the end of my working day, I packed up my briefcase and walked out of my front door. I took a moment to focus and then walked back in to my home and said hello to my wife as if I had been at the office all day. Although I had been working from home all day, I was now in the mindset of being home at home for the night.
We are all going to face our own challenges adjusting to working from home, so I really hope that these ideas, which have been helpful for me so far, are helpful for you. I would love to hear any other tips that you are practising so please feel free to be in touch via email or LinkedIn.
The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.
Middle East Beauty Hub
Explore our series of articles uncovering the intersection of tradition, innovation, and regulation within the nuanced Middle Eastern beauty markets.
Female Founders: The Lip Gloss Gap
Our series of articles highlighting how the UK beauty industry plays a vital part in closing the female fundraising gap.
New to the beauty industry? Our Founder Hub series brings together an array of articles covering topics from the costs of starting a new brand, to our recommended branding agencies.
Meet The Team
Get to know each of The Red Tree team members with our interview series. From our favourite campaigns to tips on how to enter the beauty industry.
Our series of articles exploring our fitness test for beauty brands. The unique RaceFit™ questionnaire allows you to quickly review the 7 building blocks crucial to brand success.
The Beauty Accelerator™
Read our series of articles focusing on The Beauty Accelerator™, which sees one emerging independent beauty brand receive equity investment plus the knowledge and expertise of The Red Tree.
Is RaceFit™ for me?
Is RaceFit™ right for my brand?
RaceFit™ assessment is beneficial to any brand at any stage of their journey. If you are: - A start up looking for direction and guidance - An established brand seeking an overall ‘health check’ - A brand in crisis urgently seeking direction on priorities - An international brand looking to expand into the UK market - A brand ready to take their ‘next step’ looking for guidance in preparation for growth, international expansion or expanding distribution then RaceFit™ is for you!
What if I am unsure of how to answer a question?
You should answer honestly and instinctively. Very often your initial response will be the most accurate. If you don’t understand a question, or are having difficulty knowing how to answer questions please do get in touch.Contact Us
I am based outside of the UK, can I complete RaceFit™?
Yes, the RaceFit™ self-assessment programme is entirely virtual so you can get started straight away, no matter where in the world you are.
Any company entering The Beauty Accelerator™ competition must be based and registered in the UK.
The scheme by which investment into the winning brand will be made is the Seed Enterprise Investment Scheme (SEIS). You must be eligible for SEIS to enter The Beauty Accelerator but you do not need to be registered for SEIS. You can be in the process of applying for SEIS and receiving Advanced Assurance from HMRC, which is free of charge to obtain and certifies to investors that the criteria necessary to qualify for SEIS have been met by the company at the time of the application. You do however need to be SEIS registered at the point of investment.Click here For further information about SEIS
As is the case with all equity investments, the winning brand must be willing to provide equity stakes for both SFC Capital and The Red Tree. In addition, the winning brand might be required to pay a monthly fee for the duration of the 12 month period of assistance from The Red Tree. The size of the equity stakes for both SFC Capital and The Red Tree are unknown at this stage and will be based on the valuation of the business at the time of investment. The value of the monthly fee to The Red Tree will be determined by the scope of work required by The Red Tree and will be agreed in consultation with the winning brand. The equity stake, monthly fee and scope of work will be discussed in further detail with short listed brands during the interview stage.
Brands that applied for The Beauty Accelerator™ 2022 can apply for The Beauty Accelerator™ 2024.
Applicant brands should ideally have proof of concept – the business should ideally be in operation with at least one product currently retailing on the market, an existing website in operation and a number of months of trading.
Under exceptional circumstances, brands that are at concept stage will be considered.
There should be a team in place or a willingness to take on a co-founder at an early stage.
A business plan must be in place and submitted as part of your application to demonstrate the revenue that can be delivered.
The business should not be valued at more than £1,000,000.
All R&D should be completed as funds invested will only be used for marketing and commercial activity.
If you are short listed, you must be available to attend the virtual shortlist interview. It is likely that short listed brands will be required to attend more than one virtual interview.
If you are a Finalist, you must be able to attend The Beauty Accelerator™ Final, either virtually or in-person.
You cannot apply for or already be in the process of applying for another accelerator or incubator during the period December 2023 to December 2024.
If you are selected as a finalist, and if you go on to win The Beauty Accelerator™, you must agree to exposure of you and your brand through The Red Tree’s, SFC Capital’s and Freeths online and social channels and a possible marketing campaign.
Confirmation of the winning brand is subject to SEIS eligibility confirmation, agreement on equity stake and The Red Tree fee, and completion of due diligence.
"*" indicates required fields