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What does Symbolic Brand Value mean?

We often use the words Symbolic Brand Value when we describe how our work builds value. The most successful beauty brands have a strong point of difference over their competitors. We call this difference Symbolic Brand Value™.

Ordinary brands may deliver on their promises, but the best go way beyond. They know their target market intimately and combine the best in product with engagingly honest brand stories to forge lasting relationships with consumers.

Through our many years of experience we know how to embed points of difference in a brand so that its symbolic value becomes clear and strong.

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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