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My Background

I'm a Senior Brand Manager at The Red Tree with 13+ years experience in the beauty industry.

What are you most looking forward to both this year and beyond?

We have a few game-changing brands we are working on right now which will be launching in 2023 which have been in development for years. I’m very excited to see them finally come life. The digital arm of our business is a personal passion of mine. It is currently thriving but we have big ambitions to become the number one digital marketing agency in beauty. Watch this space!

"Is beauty is something you live and breathe? The people who have success and become key opinion leaders are the ones who have a strong personal passion for the industry."

My advice to anyone thinking of starting a career in the beauty industry

What is your favourite brand at the moment?

For me it has to be Lisa Eldridge’s brand. Every product launch is considered and of a very high quality. I particularly loved her House of Eldridge store in Covent Garden. Rather than being trend-led, she has used her wealth of knowledge and experience to make beautiful products inspired by various different eras of makeup artistry and her brand has been a resounding success.

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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