Non-essential retail reopened on Monday 12th April, with beauty stores across the country finally able to welcome customers back into their doors.
The Red Tree manages several leading international brands under our UK & European Country Management Programme. Whilst all the brands managed by The Red Tree have thrived online as beauty ecommerce sales reached unprecedented levels throughout lockdown, the reopening of bricks & mortar retail was a memorable moment that marked the return to full time work for in store retail team members and the culmination of months of planning.
“The reopening of non-essential retail was an extremely exciting occasion for the beauty industry with brands and retailers running promotions and events to celebrate the return of face-to-face customers.”
Simon Murray, Brand Manager at The Red Tree, said: “The reopening of non-essential retail was an extremely exciting occasion for the beauty industry with brands and retailers running promotions and events to celebrate the return of face-to-face customers.”
“The Red Tree is the UK Country Manager for RéVive, a luxury high science skincare brand inspired by patented and Nobel Prize winning science. We manage a retail team on the RéVive counter in the Harrods Skincare Emporium. The team, led by an outstanding Business Manager, showed tremendous adaptability by pivoting to virtual consultations and virtual selling during the lockdown. RéVive performed beyond expectation, virtually and online, but nothing can beat the reality of meeting and interacting with clients in the physical retail space. To ensure that this can be carried out safely team members are following government guidance, as well as industry best practice in maintaining health & safety and social distancing procedures within the store.
“The RéVive Harrods counter has offers and promotions, as well as exciting product newness, to surprise and delight clients returning to visit the counter. We are looking forward to an especially busy weekend as Harrods celebrates it’s 10% rewards weekend in store and online.”
* Visit the RéVive counter in the Harrods Skincare Emporium, call +44(0) 20 7893 8163 or email Harrods@ReViveSkincare.com to speak to one of our skincare specialists.
The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.
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