I love the elegance in the design of Fenty, which has an attention to detail that I think works so well. I love their ethos on inclusivity and that they have really thought about it as genuine core value and it is intertwined with all their messaging. I love a brand with a story and I think this is a great one. I also really like some of the smaller, more niche brands, that have a clever and strong message through out – SBTRCT is a good example.

Seeing some of our amazing clients launch their brands in the next few months, they have been real labours of love and I can’t wait to see them shared within the beauty world and watch them grow. Within the beauty world, I think the energy created in social media around body acceptance and embracing our uniqueness, is an exciting time for brands to truly empower their customer and break outside the historical constraints of beauty marketing and be much more inclusive. I am looking forward to continuing to help our clients find their voice and be a part of this movement and growth.