What is one of the biggest pain points faced by beauty founders?
Planning well ahead to future-proof your brand with market changes and trends in mind. Take on board lots of advice and have a really good strategy in place, which in many cases will require working with experts in the field. The Red Tree has many years' of experience in the beauty industry and we know the business of beauty inside out.
What is something you find brand founders often underestimate?
I see many founders who have said yes to everything, whether that is a retail opportunity or brand collaboration. I think it’s really important to have a plan and stick to it. Another thing that’s often overlooked is the help available outside of your business. Networking and collaborating in the industry is really important and I sometimes recognise that it can take founders a little time to appreciate the impact of this.
Furthermore, there is a huge amount to help available from national and local government sources such as grants or schemes. When I see a founder who has really taken advantage of these kind of things, they stand out to me as a founder who really wishes to succeed.
What is the most common question you get asked by founders?
Most founders have a target retailer on their wish list, where they would ultimately love to see their brand listed. One of the most common questions is “can you get my brand into x retailer?” We have excellent relationships with all of the major retailers, both online and bricks and mortar, but it is more important that brands target relevant retailers that fit with their marketing strategy and brand’s ethos.
What is a brand you think has an impressive strategy?
Danessa Myricks Beauty is a well formulated, long-wearing colour collection brand. The brand talks about breaking boundaries and inclusivity for everyone, but they don't just talk the talk. All the products are multi-functional for all faces. I think she speaks to everyone and is someone that can be upheld as a beacon of inspiration to so many people.
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