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The 3 Biggest Challenges Facing Beauty

In my many years in the beauty business, I’ve lost count of the number of times that I’ve said that beauty is changing faster than ever before. Only the changes now are happening at a faster rate than ever before and have reached a point that make it almost impossible to keep pace.

We learn of new algorithmic technology that drives enterprise value, of store closures and then openings, of brands targeting, like a laser, a highly focused cohort of potential users and new social platforms that start as one thing and then change into something else. All the while, beauty stays hyper-connected, moving swiftly between one business method and another but facing multiple challenges that require attention today, for fear of being left behind tomorrow. 

The ability to get to grips with and overcome these challenges is a must-have. We wanted to find out what the most troubling challenges were and so we polled our global community and selected the 3, the big 3, that keep you awake at night. They are: 

1. Sustainability
2. Store closures
3. Funding and investment

Join our webinar on the 14th of September where a stellar group of beauty professionals will provide insight, inspiration, hard-won experience and forthright words of wisdom in facing up to these challenges. To register for the webinar and learn more about our incredible panelists, please click here

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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