Helande – Market Entry Strategy and New Product Development

Amy Derick is a highly regarded board-certified Dermatologist and the Medical Director of Derick Dermatology. She and her husband Michael manage 23 clinic locations across Chicago.

The team approached The Red Tree for a market entry strategy, wanting to launch a skincare range which could utilise their medical and business expertise, alongside their ready to go distribution outlets.

The Red Tree was engaged to support the brand owners and wider team with the development of the brand from concept to launch. This formed part of the market entry strategy. This included completing a full analysis of the current service offer. It also included thorough research into the market. Together, this work helped determine the product offer, brand positioning and routes to market. It also helped determine the priorities and levels of investment needed to build a long-term sustainable business.

The Result

The Red Tree continues to work with the Derick Dermatology team following the successful launch of Helande. This ongoing support spans new product development, operations and marketing.