Element Eight – UK market entry strategy and Country Management

Element Eight launched in the US in November 2022 and had already secured retail listings in Bergdorf Goodman and Neiman Marcus in 2023. The UK was identified as a priority international launch market and therefore the brand recognised the importance of developing a tailored UK market entry strategy to review their retail options and evaluate priorities for launch to set the foundation for future market success.

The Red Tree began with an assessment of the brand’s UK market readiness. Key UK beauty retailers were reviewed, informing a three-year retail rollout strategy and sales forecast. A top-line marketing and communications plan, monthly investment schedule and provisional gross margin insight were developed. The project concluded with a critical path defining clear short-and long-term actions to support successful UK market entry.

The Red Tree has continued the relationship driving retail sales through a retail support strategy, with a focus on aligning and optimising retailer programmes to Element Eight’s marketing activity, in store training, product launches and campaigns. We manage the retail sales associate team member/s and aesthetician and continue to take a proactive role in business development.