Skip to content
Test your brand's health

Why the Middle East beauty market should be on your radar.

The Red Tree is a leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. With our high level of beauty expertise and a global client list of major corporates, investors and well-funded start-ups, The Red Tree is the go-to company for strategy, development and implementation.

The onset of economic volatility and uncertainty last year impacted M&A: the average beauty M&A deal value in 2022 was less than half that of 2019 despite a similar number of deals taking place. Notwithstanding ongoing market uncertainties in early 2023, the beauty industry remains attractive to dealmakers. The global beauty industry is projected to surpass $580 billion in retail sales by 2027, with an expected compound annual growth rate (CAGR) of 6 percent, according to McKinsey & Co. The Middle Eastern beauty sector has witnessed significant developments and trends in recent years, attracting both domestic and international investors. With a significant year-on-year growth projected for beauty markets, the Middle East is emerging as a hotspot, characterised by a consumer base that is open to both local and foreign brands, presenting untapped potential and opportunities for growth.

Complete the form below to download the white paper and The Red Tree will introduce statistics, explore the opportunities and review key beauty brand investments.

"*" indicates required fields