Why the Middle East beauty market should be on your radar.
The Red Tree is a leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. With our high level of beauty expertise and a global client list of major corporates, investors and well-funded start-ups, The Red Tree is the go-to company for strategy, development and implementation.
The onset of economic volatility and uncertainty last year impacted M&A: the average beauty M&A deal value in 2022 was less than half that of 2019 despite a similar number of deals taking place. Notwithstanding ongoing market uncertainties in early 2023, the beauty industry remains attractive to dealmakers. The global beauty industry is projected to surpass $580 billion in retail sales by 2027, with an expected compound annual growth rate (CAGR) of 6 percent, according to McKinsey & Co. The Middle Eastern beauty sector has witnessed significant developments and trends in recent years, attracting both domestic and international investors. With a significant year-on-year growth projected for beauty markets, the Middle East is emerging as a hotspot, characterised by a consumer base that is open to both local and foreign brands, presenting untapped potential and opportunities for growth.
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