The Red Tree is a leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. With our high level of beauty expertise and a global client list of major corporates, investors and well-funded start-ups, The Red Tree is the go-to company for strategy, development and implementation.

Most international brands assessing the UK premium beauty market focus their attention on the first retail listing. That is rarely where the risk lies. The UK has become harder to sustain through a traditional distributor model, with margin pressure squeezing everyone further up the chain and distributor focus typically narrowing soon after launch. The brands that struggle in this market are usually the ones that secured listings without a plan for what comes next.

Complete the form below to download the guide and The Red Tree will set out our Country Management model, the approach we have used since 2010 to give international brands genuine UK leadership across retail strategy, commercial planning and day to day execution, without the overhead of building a UK entity from scratch.