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The Rise of J-Beauty

The beauty and cosmetics market is infused with influences from all corners of the world. The game changing impact of South Korean beauty (K-Beauty) has turned Western eyes eastward and Japan is now under the spotlight as the home of must have brands.

Japan’s reputation for scientific led innovation, deep formulation expertise and historic beauty practices has gone global. J-beauty encapsulates a sophisticated approach to achieving healthy skin by using rigorously tested efficacious products made from locally sourced ingredients that are applied through simple time-saving routines.

The Rise of J Beauty report by Beauty Matter delves deeply into the rich culture of beauty traditions and centuries old principles that are resonating more than ever with Western consumers who want beauty that cares for their skin. The reports takes a closer look at the Japanese domestic market, discusses internationally recognised, globally successful brands such as Shiseido and Shu Uemura and examines the trends that are underpinning international expansion. There is a comparison of J-beauty with K-beauty, interviews with industry figures and the lowdown on the key J-beauty brands to know across categories.

Friends of The Red Tree receive a 15% discount on the full report with code BMJ415O

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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