The Beauty Accelerator™ 2024 Finalists: 5 of the most exciting emerging British beauty brands you should know

26/02/2024 by The Red Tree

The Red Tree is delighted to announce 5 emerging British beauty brands as finalists for The Beauty Accelerator™ 2024. This follows a record-breaking number of applications, of an exceptionally high calibre. This year’s judging panel, made up of The Red Tree, SFC Capital, and Freeths, will interview the brand founders. In turn, the winner will receive up to £250,000 equity investment and a year-long strategic partnership.

“The Beauty Accelerator is a testament to the great innovation in the beauty sector, showcasing exceptional winners in the past like Fussy, Faace or Cutbox. We've been impressed by the quality of the finalists with strong founding teams and commercial acumen. All the best to the lucky finalists!”

Stephen Page, CEO of SFC Capital

SFC Capital Website

"Not only do we have a fantastic set of finalists this year, we had to make some incredibly difficult decisions to reach this stage. The calibre this year was exceptional and it will undoubtedly be a competitive final."

Fiona Glen, Director of Projects at The Red Tree

The Red Tree Website

“It has been fascinating reading the inspiring pitch documents and learning about the innovation and future trends in the industry which are being pioneered by these exciting start-ups. The calibre of the finalists has been really impressive and it will be very difficult to choose a winner as they are such a strong bunch of finalists. I wish all the finalists success in the future.”

Rebecca Howlett, Partner at Freeths

Freeths Website

beam

Inspired by the concept of blow-dry bars, Beam brings the single-service beauty model to makeup. Specifically, it gives customers access to top-tier professional makeup artists through three key services. Firstly, The Beams covers simply getting your makeup done. Secondly, The Discovers teaches tricks and tips. Finally, The Observ offers skin analysis. Overall, the service aims to personalise the typical department store makeover. In addition, it gives access to a variety of modern, makeup artist-approved brands, tailored to skin type in an affordable and time-saving way.

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My Skin Feels

Born in Brighton, My Skin Feels is a natural skincare brand. Specifically, it harnesses a unique blend of fermented, upcycled by-products, including tomato ketchup, olive oil, breakfast oats, and orange juice. Founder Danielle Close has worked in the beauty industry for over 10 years. As a result, she has gone the extra mile on sustainability, from the ingredients to local manufacturing and a proprietary waste-saving outer box. Ultimately, the brand is changing mindsets on "what waste is". Furthermore, it is building a conscious community with products that make real changes to your skin.

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Convié

Translated as "to be invited", Convié is a community-first beauty brand. Specifically, it uses a gamified co-creation model to encourage consumer participation at every stage of product development. Moving beyond the typical loyalty-scheme approach, the brand also uses Web3 to offer tokens for participation in brand experiences. By placing power back into the hands of its community, Convié challenges the wasteful status quo. Indeed, it takes time to understand true customer needs. As a result, it produces products in an intentional, effective manner.

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Palm & Pine

Palm & Pine is the skincare ritual for the everyday athlete. With two natural, vegan, proprietary SPF formulations, the brand offers a year-round solution for before, during and after sport. Additionally, the product comes in 100% plastic-free packaging. Furthermore, it addresses common pain points for athletes. This includes preventing stinging eyes and offering thoughtful product formats. Whether for summer or winter athletes, the brand combines quality product with a premium aesthetic.

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Calling

Built upon conversation, Calling is a beauty brand addressing the needs of real women. In a market saturated by macro voices, such as celebrities and influencers, Calling instead brings forward the voices of everyday mothers and sisters. In doing so, it listens and responds to their true pain points and passions. Moreover, the brand prioritises inclusivity beyond marketing. Ultimately, it aims to address the real issues women face when shopping for beauty, while providing clean, functional and community-driven products.

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