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Marketing Predictions for 2018

This article was written by Emma North, Managing Director of Northstar Solutions. Emma’s passion is for problem solving, and for the last 20 years she has worked in senior retail positions heading up departments for Operations, Warehousing, Ecommerce and Content Marketing.

Emma has worked with a range of retail businesses including Beauty, Skincare, Men’s grooming and fitness to reduce operational costs, improve efficiency and increase revenue.

Northstar combines flexibility, expertise and a personable approach to support you in your business growth. Whether you are starting from scratch, overhauling an existing process or just need help with one of your projects their agile and innovative approach can help you transform:

– eCommerce customer experiences
– Digital Marketing
– Business effectiveness
– Staff development
– Operational performance
– GDPR (General Data Protection Regulation)

We expect 2018 to be an exciting year, with the need for an online presence being as big as ever, the competition for customers will be intense so everything you do will need to be the best you can offer.
Personally, we recommend building custom content, investing in a website audit & ensuring you are ready for GDPR (General Data Protection Regulation) the largest data protection change in a generation.

Here are some trends that we can expect to see in 2018:

Content Marketing
In 2017 there’s been many exciting new techniques found and lots of studies into the way customers digest information, including the realisation that less words, really is more when it comes to writing blogs, or that content can increase conversion rates more so than traditional ecommerce.

Our 2018 Predictions:

1. More personalised content used to engage customers (including surveys, personal recommendations and update CRM journeys etc.)

2. Shorter blog posts that will really appeal to those who skim read content

3. Don’t create content just for content’s sake. Create content that builds trust and provides advice and knowledge to your customer demographic

4. Video marketing becoming more popular on websites, rather than just on social channels

Thanks for reading. If you are looking to increase your email open rates, need a messaging strategy, or help planning your email marketing calendar then please do contact Emma.

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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