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IMA The Premium Market Report 2015: 20% discount until April 30th

The much-awaited IMA The Premium Market Report 2015 from IM Associates publishes today, April 20th, with a 20% discount valid until April 30th. The discount is applicable for individual sections of the report as well as the whole report and full details can be found here:

Key theme for 2015: new research confirms millennials are the group to watch

Exclusive research from Imogen Matthews Associates, in association with YouGov, confirms that Millennials are extremely influential within the premium beauty market.

The survey into consumers’ premium beauty buying habits, carried out by YouGov for the Premium Market Report 2015, reveals that millennials (women aged 18-30) are a key demographic group who expect a different shopping experience to women in older age groups. The data shows that women aged 18-30 are:

  • Millennials who buy widely across the beauty spectrum, mixing and matching between mass and premium brands. They are hard to reach through traditional media, but are avid users of social media and especially like to learn about beauty through influential vloggers.

More specifically, the latest Premium Market Report research data shows that women aged 18-30 are:

  • Twice as likely to try a product that has been recommended online
    Twice as likely to browse websites for premium beauty before they buy

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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