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How to Corner the Older Beauty Market

Imogen Matthews Associates has published a fabulous three-part series interviewing owner of beauty brand Studio 10, Grace Fodor, on why the brand has been such a hit with its target market, and what older women are looking for in a beauty brand. We’re posting parts one, two and three here. To get in touch with Imogen or for more exclusive industry insights, visit or follow @prembeauty on Twitter.

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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