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Crowds are delighted at glamorous, glorious Beauty Symposium

The Red Tree hosted its second Beauty Symposium earlier this month at the sell-out beauty industry show, Packaging Innovations London. Featuring a high-level, highly practical line-up of speakers, each delegate delivered dynamic content designed to inspire attendees with accelerating brand growth and building a successful beauty business.

The response to The Beauty Symposium was overwhelming, with Alison Church, Event Director at Packaging Innovations, commenting: “We couldn’t be more delighted; every area of the show was heaving throughout both days, and the feedback from visitors and exhibitors has been incredible.

“The Beauty Symposium was a hit, with crowds gathering around the theatre, and even sitting on the stairs above, to find out the latest trends in beauty retail and product marketing.”

Stirling Murray, CEO & Founder of The Red Tree, opened the show to the packed out theatre with an introduction into ‘Beauty packaging – the glamour and the glory!’

Stirling remarked on the success of Packaging Innovations London, and commented that the show provided the perfect platform for The Red Tree’s second Beauty Symposium. “Having speakers such as Helen Miller and Judy Deuchar, meant we could give delegates some real packaging and retail insights for driving their beauty businesses forward. They could then go out into the show and talk to suppliers who could help them apply that learning.”

Speakers continued with Helen Miller, former Commercial Director at Boots UK beauty businesses, sharing her views on ‘The seven features of highly effective packaging – a retail view’.

Discussing the importance of packaging in engaging an online audience, Barny Macaulay, Founder of The Future of Luxury, and Creative Director at The Barn, explored the significance of the human senses – ‘Can’t touch, can’t feel, can’t smell’.

Judy Deuchar, ex VP of Merchandising and Planning at QVC UK, now Founder of The Clifton Studio, an innovative global business strategy consultancy, conveyed her global brand experience, and the importance of packaging in expressing a brand’s story.

Mark Fanthorpe, Owner of Umbrella Design, a leading retail design consultancy, provided insight into ‘Persuasive package design: what to do, what not to do, and how to stand out from the crowd’.

The next Beauty Symposium is set for March 2014. Details will be released via @beautysymposium and The Red Tree on LinkedIn.

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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