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Beauty Snipz delivers insight on the importance, credibility and sentiment of any brand, topic, issue or spokesperson across social media conversations in 10 languages.

Life is full of choices and beauty consumers really do need the help from their favourite mags as to what to buy.

‘Editor’s Choice’ articles always help drive sales and they’re up by a very choice 151% compared to the same January to March period last year.

Elle leads the pack and they certainly know a thing or two about beauty choices.

Not so good this year are ‘Best Buy’ and ‘Tried and Tested’ articles, both down by 68% and 23% respectively.

The best ‘Best Buy’ mag is Grazia, and now try Now if you want to try for a ‘Tried and Tested’ score. Do we dare mention advertising revenues? P’haps not, they’re down £10 million.

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The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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