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Applications for The Beauty Accelerator 2021 Open Today

The Red Tree, the UK’s leading international beauty brand consultancy, and SFC Capital, a leader in the UK’s early-stage investment world, are delighted to announce that applications to The Beauty Accelerator™ 2021 open today. The UK’s most exciting beauty initiative offers emerging independent beauty brands the opportunity to receive £150,000 equity investment from SFC Capital plus a year-long  collaborative partnership with The Red Tree to dramatically accelerate the brand’s growth and help build the brand to its next level and beyond. 

Last year’s edition saw a highly competitive selection process culminate in the decision to crown two brands as winners of The Beauty Accelerator™, Faace and fussy. Both brands have gone onto continued success, and The Red Tree and SFC Capital look forward to welcoming applications from innovative, dynamic independent beauty brands across all categories of beauty in 2021.  

Applications to enter The Beauty Accelerator™ 2021 open today and will close on Friday, 24th September. The best applicants will then be short listed and invited to attend virtual interviews with The Red Tree. Virtual interviews will conclude on Thursday, 14th October and the Finalist brands will be selected. The Beauty Accelerator™ 2021 Final will be held on Wednesday 20th and Thursday 21st October 2021, with each Finalist required to pitch their business plan to The Red Tree and SFC Capital.  

 The Beauty Accelerator™ 2021 is open to beauty brands that are based and registered in the UK. For further information, the full list of entry criteria and to apply, please visit click here.  

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

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