An eclectic mix of speakers to inform, inspire and surprise
Tuesday 7th March 2017
The Magic Circle
12 Stephenson Way
We recognise faces and your target market needs to recognise yours. We like faces that are truthful and honest, that don’t exaggerate and tell it like it is. Your brand should do the same.
Know your target market. Know where your target resides both for information and the likely place of purchase and plan to be there. Being in a place irrelevant to your target is a waste of time and effort.
Build space around your brand so that it occupies a place that is unique. Critically question why your brand is different, how it genuinely benefits the consumer and why it is better than its competitive set. Let it occupy a space untouched by other brands.
Michael is one of London’s leading hairdressers, with over 30 years’ experience. He has looked after nine Royal families, political leaders and A-List celebrities and worked with leading international designers for their catwalk shows and for top magazines, getting his first Vogue spread at just 19. The Michael Van Clarke salon holds a record number of British Hairdressing Business Awards including UK Salon of the Year. Michael’s product line, 3’’’more inches, takes a unique approach to genuine hair care and has a growing international presence.
An original member of the Bliss executive team, Kelly was pivotal in laying the groundwork leading up to LVMH’s acquisition of the brand. She has worked as an advisor with emerging and established brands including Gap Inc, Dr. Dennis Gross and Carol’s Daughter amongst many others. Co-founder of Rescue Beauty Lounge, she is currently a principal of Brand Growth Management, CEO of BeautyMatter and co-founder of award-winning, niche fragrance brand Odin New York.
Lara’s first business, Pacific Direct was founded in 1991 at just 23. She has been involved in multiple disciplines, including luxury brand licensing, marketing and retail operations to commercial and private label development. She also invests in British start-ups. She designed and developed Scentered, a mood management approach which supports mindfulness and which, through fragrance, restores lifestyle balance. She has been a finalist in both the EY Entrepreneur and Veuve Clicquot Businesswoman of the Year Awards.
Crispin has extensive experience in the beauty sector having worked in advertising agencies and consultancies on brands including Max Factor, Elizabeth Arden, Penhaligon’s, Erno Laszlo and Boots. He co-authored 'The 7 Myths of Middle Age—Implications for Marketing and Brands', which provides a number of insights into appealing to the 'experienced generations’. He now runs his own company, Skyscraper Consulting, dedicated to helping companies establish firm foundations.
Paula has a unique eye for spotting emerging trends and working across design, innovation and the visual arts. Her focus on user-centric research has been paramount to her career as an innovation, insights and strategic consultant and her distinctive visual style led her to direct visual campaigns for global brands. Her first book ‘Every Thing We Touch’ documents our relationship with everyday objects and received a great international reception from both the mainstream and specialised media.
“The annual Beauty Symposium often springs a few surprises. With this year’s eclectic line-up of entrepreneurs, trend forecasters and even an ethnographer / photographer, attendees were bound to have some preconceptions about the marketing of beauty blown out of the water.”
— Imogen Matthews
“As each speaker told their story it reinforced to me just how fundamental PR and brand is to the success of each business.”
— George Blizzard, PR Network
The 2017 Beauty Symposium was featured in Pure Beauty magazine.