Case Studies / SIDRA
SIDRA – Brand strategy and commercial evaluation for a new wellness brand
SIDRA was inspired by the Sidra tree.
Widely celebrated for its ability to thrive in the face of adversity, the SIDRA tree is a symbol of sustenance, determination, and perseverance. SIDRA unites clinically proven and natural ingredients with timeless, efficacious beauty rituals to simplify self-care for today’s fast-paced lifestyle.
What did we do?
The Red Tree was engaged by an Omani based beauty brand. The brand had been developed for a local market and required a full evaluation and redevelopment to make the brand more globally relevant. The Red Tree completed a commercial evaluation of the brand. This started with a research based phase to distinguish the globally.
The brand launched with the revised branding. Response has been positive with features in Vogue.