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Case Studies / SIDRA

SIDRA – Brand strategy and commercial evaluation for a new wellness brand

SIDRA was inspired by the Sidra tree.

Widely celebrated for its ability to thrive in the face of adversity, the SIDRA tree is a symbol of sustenance, determination, and perseverance. SIDRA unites clinically proven and natural ingredients with timeless, efficacious beauty rituals to simplify self-care for today’s fast-paced lifestyle.

What did we do?

The Red Tree was engaged by an Omani based beauty brand. The brand had been developed for a local market and required a full evaluation and redevelopment to make the brand more globally relevant. The Red Tree completed a commercial evaluation of the brand. This started with a research based phase to distinguish the globally.

The Result

The brand launched with the revised branding. Response has been positive with features in Vogue.

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