Case Studies / Dead Sea Dream
Dead Sea Dream – Creative for a bath and body care brand based on the benefits of Dead Sea minerals
Founder Louise Lisztman created Dead Sea Dream, a bath and body care brand based on the benefits of Dead Sea minerals.
The client envisioned a brand inspired by the heritage and benefits of the Dead Sea, her innate connection to the region and a response to a global shift in self-care needs.
The Red Tree produced a clear brand strategy, which alongside extensive research, the creative team used to develop a concept for the brand. With a clear foundation of brand intention, this was then used as a foundation to create a strong visual identity and tone of voice for each of the launch collections, and explored in depth in the development of a brand book.
What did we do?
The name and logo delivered clear communication of the brand essence. The colour palette captured a sense of tranquillity, contemplation, peace and ritual that was core to the brand. The brand story and tone of voice work captured the founders desire to simplify self-care, empower customers to make mindful, respectful and efficacious choices to improve skin and well-being. A collection of unique, abstract illustrations were designed to capture the sense of the brand in self-care/self-love, but also to help with subtle navigation to the function of the product and where to concentrate usage.
A stylish, succinct and functional brand book was produced to demonstrate correct usage of brand assets, including examples for briefing packaging suppliers and artworkers.