What You Should Do After You’ve Secured Investment
02/11/2020 by The Red Tree
This article was written by Edward Stevenson, Investment Executive at SFC Capital.
Congratulations, you have just closed your most recent funding round and received investment into your company! All those months of hard work and being put through the rigorous process that is raising money has finally paid off. But the hard work is only just beginning. While you now have no excuses to deliver on your vision and scale your company to become the next Unicorn, you also have some more immediate responsibilities.
Depending on who is leading the round and what has been agreed prior, there are certain immediate important administrative tasks that need to be carried out once the paperwork has been signed and investment received. All new investors will need their shares. To issue more company shares after receiving investment, this must be approved though a board resolution and all existing shareholders should be notified of their right to pre-emption. On top of this, any other provisions described in the existing company documentation should be complied with.
Once the allotment of the share has taken place, a Return of Allotment of Shares to Companies House must be provided. (Companies House form SH01). All new shareholders must then be issued with signed share certificates as proof of ownership. The statutory register of members should be updated as soon as possible to reflect the share transfer and record details of the new and old shareholders. If necessary, the register of People with Significant Control (PSC register) will also need to be updated. These changes can be reported on the next confirmation statement on Companies House.
It is important to note that this process is separate from issuing S/EIS Compliance Certificates. Again, it should be agreed prior to investment who is managing this process on behalf of the company. For a Compliance Statement with HMRC will need to be filled. The Compliance Certificate is the piece of paper that your investors need in order to be able to claim their S/EIS relief. Investors will use the Compliance Certificate when filing their self-assessment to obtain their SEIS relief. That typically takes place later, and it is really the investors’ responsibility rather than the company’s. Most investors will already have their own accountant, who can handle this part of the process for them.
Right, now that all the boring stuff has been taken care of, you can focus on running your company. As part of a well-run company at any stage, you should ensure that there is proper corporate governance instilled from day one. Key to this will be the creation of a Board – if there is not one already in place. A Board should be balanced between Management, non-executive Directors (NEDs) and observers. Independent NEDs are important because they provide objectivity and bring a wider experience to the Board which enables the directors, if necessary, to challenge the Board and provide a commercial reality check. The CEO is responsible for running the day to day business of the Company, maintaining good communication with the Board and ensuring the Company’s business plan is achieved. Board meetings should ideally be held regularly once a quarter, scheduled well in advance, and emergency Board meetings can be held when appropriate.
It is also critical that, outside of Board meetings, you keep all shareholders up to date with the latest developments. This can be easily achieved through regularly updates that can be sent out via email, ideally once a month. It is important to note that these do not need to be essays. A brief update around commercial, financial and operations is more than enough, and doing so regularly will go a long way in impressing investors – which will be critical when you go out for further funding.
With all this in place, it is just left for you to hit the ground running and make sure you make the best use of all the new cash that you now have available.
The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.
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Any company entering The Beauty Accelerator™ competition must be based and registered in the UK.
The scheme by which investment into the winning brand will be made is the Seed Enterprise Investment Scheme (SEIS). You must be eligible for SEIS to enter The Beauty Accelerator but you do not need to be registered for SEIS. You can be in the process of applying for SEIS and receiving Advanced Assurance from HMRC, which is free of charge to obtain and certifies to investors that the criteria necessary to qualify for SEIS have been met by the company at the time of the application. You do however need to be SEIS registered at the point of investment.Click here For further information about SEIS
As is the case with all equity investments, the winning brand must be willing to provide equity stakes for both SFC Capital and The Red Tree. In addition, the winning brand might be required to pay a monthly fee for the duration of the 12 month period of assistance from The Red Tree. The size of the equity stakes for both SFC Capital and The Red Tree are unknown at this stage and will be based on the valuation of the business at the time of investment. The value of the monthly fee to The Red Tree will be determined by the scope of work required by The Red Tree and will be agreed in consultation with the winning brand. The equity stake, monthly fee and scope of work will be discussed in further detail with short listed brands during the interview stage.
Brands that applied for The Beauty Accelerator™ 2022 can apply for The Beauty Accelerator™ 2024.
Applicant brands should ideally have proof of concept – the business should ideally be in operation with at least one product currently retailing on the market, an existing website in operation and a number of months of trading.
Under exceptional circumstances, brands that are at concept stage will be considered.
There should be a team in place or a willingness to take on a co-founder at an early stage.
A business plan must be in place and submitted as part of your application to demonstrate the revenue that can be delivered.
The business should not be valued at more than £1,000,000.
All R&D should be completed as funds invested will only be used for marketing and commercial activity.
If you are short listed, you must be available to attend the virtual shortlist interview. It is likely that short listed brands will be required to attend more than one virtual interview.
If you are a Finalist, you must be able to attend The Beauty Accelerator™ Final, either virtually or in-person.
You cannot apply for or already be in the process of applying for another accelerator or incubator during the period December 2023 to December 2024.
If you are selected as a finalist, and if you go on to win The Beauty Accelerator™, you must agree to exposure of you and your brand through The Red Tree’s, SFC Capital’s and Freeths online and social channels and a possible marketing campaign.
Confirmation of the winning brand is subject to SEIS eligibility confirmation, agreement on equity stake and The Red Tree fee, and completion of due diligence.
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