Skip to content
Test your brand's health


Government Representation for the Beauty Industry has Finally Been Achieved

After a steadfast strategic campaign, the British Beauty Council, the UK Spa Association, the British Association of Beauty Therapy and Cosmetology and the National Hair & Beauty Federation have this week been granted a newly-formed, sector-specific team within government dedicated to supporting Personal Care.

These four key industry organisations have worked closely with the Department for Business, Energy & Industrial Strategy (BEIS) to overcome the challenges of the past year and, through their relentless passion, energy and dedication, have highlighted the size and scope of the personal care sector as the major UK force it is.

In a game-changing move forward, the creation of a dedicated sector team is a major milestone for UK hair, beauty and wellness, with far-reaching positive implications: raising awareness outside of the industry; allowing government to improve its understanding of this dynamic, economically valuable and highly innovative sector, and paving the way for future financial support.

This government recognition also cements one of the key goals of the British Beauty Council – which from its inception set out to have the beauty industry recognised at government level; creating the first working definition of the beauty industry and also commissioning an exhaustive report aimed at valuing the contribution of the beauty industry to the UK economy.

Quotes from the organisations leading the change:

“When the British Beauty Council formed in 2018 there was no government representation. Fast-forward two years and we have achieved this major milestone, and look forward to shining the light on the beauty industry to further showcase and improve this amazing sector in which we all work.” – Millie Kendall MBE, CEO, British Beauty Council

“As General Manager at the UK Spa Association when this was announced I was absolutely delighted to hear the news. The creation of a designated sector team for personal care within government is a monumental moment for the industry, clearly demonstrating the newly attained credibility, reputation and valued economic contribution we have worked so hard to highlight. It’s wonderful for the sector to receive the recognition it rightfully deserves and exciting for the future.” – Helena Grzesk, COO, British Beauty Council and former General Manager, UK Spa Association

 “We are delighted to have secured a designated sector team within government for personal care – a huge milestone and the direct result of the dedication, passion and cooperation of the four key industry organisations and BEIS over the challenges of the past year. As one of the largest contributors to the UK Economy, our sector deserve to have a strong dedicated voice in government, something BABTAC has campaigned and worked towards for many years, and we look forward to the opportunities and credibility this will provide our industry going forward.” – Lesley Blair, CEO & Chair of BABTAC & CIBTAC

 “We are delighted that BEIS is giving the sector the recognition it deserves. Our work now continues to secure urgent and vital support for hair and beauty as lockdowns and restrictions continue and we look forward to positive discussions with BEIS to secure the best possible deal for the personal care industry.” – Richard Lambert, CEO of the National Hair & Beauty Federation

The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. For an informal discussion on how we might help you, please contact us.

Our Series

Read More