Beauty Intelligence: Top 12 Consumer Insights For COVID-19 & Beauty

Passionate about beauty Victoria has worked in the industry for over 15 years. With degrees in Business, Marketing and Communications and an early career in Market Research she has worked with major luxury brands and niche start ups. Victoria has worked with The Red Tree as a Brand Consultant and specialises in providing trend forecast’s and market insight. Her views on the beauty landscape post COVID-19 follows:

External input into our beauty comes in the way of zoom consultations and apps that maintain our connection to highly trained professionals and advanced programmes. 

Facialists offer zoom consultations. Skin matching foundation apps. Device treatment programs at home skin gym. 

Discovery of supermarket beauty; topping up on essential items from bath and body, hair, skincare and makeup and singing the virtues of our new favourite budget beauty items. 

You might be happily surprised by your supermarket beauty finds. 

Brands that have a clean and safe image such as SANEX and CETAPHIL are appreciated in these times. Reliability in formulation becomes the most important thing.  

Dandruff and Dermatitis relieving products like Head and Shoulders and E45 Cream can also expect a boost.  

Medical looking skincare becomes the trusted choice for efficacious results.  

Pulling out all the stops with some serious pampering sessions. It’s off with the fakery and stripping back to basics with improving the condition of nails, hair, and skin. 

Taking a bath is a lovely thing to do in the evening. Finally using up all those bath bombs given to us as Christmas presents. We get rather attached to our bathtubs.  

We now have time to go through our stash, finish half used products, consolidate what we have, and make a new beauty wish list.  

A drop of fake tan, rosy looking cheeks, white teeth, bright eyes, and glossy hair. Looking well exercised, fit, healthy, and in good condition whatever your age is a positive beauty statement. 

There is more emphasis than ever on the Natural Makeup look. Although most of us are working from home, feeling professional and looking effortlessly chic and polished is a great morale booster. Wellness and health related products and practices that help immunity are virtuous.  

All dressed up with nowhere to go. Thank goodness for video call parties, and our online fans. Morale must be boosted and glamour must be maintained. Enjoying a little luxury and something purely frivolous here and there is always a good idea.  

Though we may be saying indoors we want to appear cheerful and sometimes a full glam is the answer. Filtering and illuminating foundation products are more essential than ever now that meetings are done via video call. 

Stay Safe!