Digital beauty Archives — The Red Tree

How London’s department stores are innovating

Our latest guest article is written by Cate Trotter, Head of Trends at Trend Insider. Department stores are a way of life in the UK. It’s not surprising really given that many believe Harding, Howell […]

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Just The Numbers: 10 New Influencer Marketing Statistics

Influencer marketing is still evolving. Although it is not new conceptually, social media has forever shifted the landscape, with influencers becoming more important than traditional editors. The question businesses struggle with is how effective is […]

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How Beauty PR is changing…

Christina Moore, founder of independent PR agency CMPR, has more than eight years’ specialist experience in Beauty, Lifestyle and Well-being PR. Working over the years with brands such as Holistic Silk, Fake Bake, 3INA, ZOEVA, […]

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YouTubers’ Increasing Beauty Influence

As the second biggest search engine on the internet, with almost a fifth of internet traffic flowing through the platform at any one time, major beauty brands are yet to fully embrace YouTube and are […]

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What the Beauty Industry is doing to gear up for Millennials

By Rupa Ganatra, Co-Founder, Millennial 20/20 As every industry gears up for the millennial consumer, an array of beauty start-ups are benefiting from this ever-increasing digitally-savvy millennial customer that looks for authenticity, quality and experiences. […]

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Building an Effective Content Marketing Strategy

By Rupa Ganatra, Co-Founder Millennial 20/20 With over 4 billion pieces of content being shared daily on the internet, building an effective content marketing strategy has never been more challenging for beauty brands. While some […]

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Marketing to millennials

A Whole New Beauty Game – By Rupa Ganatra, Co-Founder, Millennial 20/20 A growing spending power, an unprecedented amount of time spent online, a less predictable generation than ever before and an increasing demand for […]

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The Changing Face of Online Beauty (via IMA)

This insightful article about the evolution of experiential beauty purchasing online was originally written and published by cosmetic journalist and Public Relations consultant Imogen Matthews. To get in touch with Imogen or for more exclusive industry insights, […]

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Under the Skin of Digital Beauty

With an intriguing and surprising look at how beauty companies approach (or are failing to approach!) a digital strategy, Jason Russell, co-founder and Managing Director of Magentity writes the following: It’s a well-known fact that […]

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