Brand development & strategy Archives — The Red Tree

How To Adapt To The New Beauty Retail Landscape

Stirling Murray, Founder, The Red Tree Consultancy wrote a piece published in this month’s edition of Pure Beauty magazine. We share his thoughts here on adapting to the changing face, place, and space, within the […]

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Just The Numbers: 10 New Influencer Marketing Statistics

Influencer marketing is still evolving. Although it is not new conceptually, social media has forever shifted the landscape, with influencers becoming more important than traditional editors. The question businesses struggle with is how effective is […]

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Luxury vs Authenticity

Our latest guest writer is Jamie Gallagher, Founder of and Creative Director at Hello. The definition of luxury is about having things that are considered beyond necessity “a material object or service, usually a delicacy, or […]

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Building an Effective Content Marketing Strategy

By Rupa Ganatra, Co-Founder Millennial 20/20 With over 4 billion pieces of content being shared daily on the internet, building an effective content marketing strategy has never been more challenging for beauty brands. While some […]

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