Articles

YouTubers’ Increasing Beauty Influence

As the second biggest search engine on the internet, with almost a fifth of internet traffic flowing through the platform at any one time, major beauty brands are yet to fully embrace YouTube and are […]

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What the Beauty Industry is doing to gear up for Millennials

By Rupa Ganatra, Co-Founder, Millennial 20/20 As every industry gears up for the millennial consumer, an array of beauty start-ups are benefiting from this ever-increasing digitally-savvy millennial customer that looks for authenticity, quality and experiences. […]

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Is your beauty brand due a makeover?

The Red Tree recently took part in a Q&A with Cosmetic Business News. Explaining what makes a successful rebrand and when the time is right, Wren Holmes, Marketing Manager, explains how it’s done. The Red […]

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Building an Effective Content Marketing Strategy

By Rupa Ganatra, Co-Founder Millennial 20/20 With over 4 billion pieces of content being shared daily on the internet, building an effective content marketing strategy has never been more challenging for beauty brands. While some […]

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Marketing to millennials

A Whole New Beauty Game – By Rupa Ganatra, Co-Founder, Millennial 20/20 A growing spending power, an unprecedented amount of time spent online, a less predictable generation than ever before and an increasing demand for […]

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The Amazing History of Collagen

In this astute and comprehensive article documenting the social history of collagen, David Hyland, pharmaceutical consultant and co-founder of the ground-breaking and innovative brand Ingenious Beauty, takes us on a journey charting the rise of […]

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Top Tips for beauty start-ups from Helen Miller

Starting your own beauty brand? There are common pitfalls that start-ups make that are easy to resolve at the beginning, but can be a nightmare to adjust down the road. This overview by Helen Miller, […]

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Beauty Deals Q3 2015

In this latest article by Brand Growth Management, KELLY KOVACK and SCOTT GURFEIN take a look at the most exciting mergers and acquisitions happening now in the beauty world. The major league level of M&A […]

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The Changing Face of Online Beauty (via IMA)

This insightful article about the evolution of experiential beauty purchasing online was originally written and published by cosmetic journalist and Public Relations consultant Imogen Matthews. To get in touch with Imogen or for more exclusive industry insights, […]

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