The Red Tree

Friday 28th Oct 2016

The Red Tree is a leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking and deliver results. We call it “building business, brands and people”.


‘Is our business model right? How do we make our brands international?
How best to grow?’

Strategic vision

We are experts in building beauty brands. Our reach and understanding of the beauty market is global. With an office in Paris and Australia, The Red Tree has an international client base that includes the US, the Middle East, Europe, and the Far East.

Clients use The Red Tree to deliver experienced intellectual capital on demand – a cost-effective way to use high calibre expertise built over many years in competitive and aggressive international markets. Brands often reach a plateau with uncertainty on which direction to take next. We can help. We are skilled at asking the right strategic questions—

“it’s not the right answers that determine success, it’s the right questions”

that deliver the right strategic answers to make a clear difference.

Working Together

The Red Tree works with clients on developing and implementing strategic vision and portfolio management. We help with business planning, and implement global expansion. We build and deliver marketing and commercial strategies, advise on social and digital and consult on organisational structure.

We provide consultancy on projects lasting from a month, to a year or longer. For us it’s important that our clients see us as a key partner in building their brands. We build long-term relationships with our clients and for many we become an integral part of their business.

We have an extensive network of contacts in the global beauty business from major retailers to international distributors to private equity investors.


In a saturated market, making a brand magnetic in its appeal to retailers and consumers is key. We can help make this happen.

Brand know-how

We know how to create, develop and implement brand strategy, open doors to UK and international retailers and select the appropriate international partners and distributors. We can take a concept, assess its financial viability, develop it through a planned process and then help launch the brand into UK and international retailers.

Country Management

Our team knows the UK beauty industry inside out and we partner international brands as their UK Country Manager. In this role we become their informal subsidiary but without the attendant legal and tax issues. We provide account management, deliver regular contact at store and salon level, employ staff, and arrange logistics, PR, and in-store training. We focus on driving sales and keeping costs within budget quickly becoming the brand’s dedicated partner and UK ambassador.
View the brands we manage →

How we work…

Our strength is in making things happen for our clients. We can quickly pull together a team of experienced professionals to deliver high calibre knowledge.

We develop and implement business, brand and marketing strategy and have substantial expertise in new product development, design, and market research. We have considerable experience in moving brands into UK and international retailers and distributors.

We focus on action and not theory. Take strategy. We do not produce theoretical strategic plans. Our work—we call it Strategic Action Planning—is based on pragmatic action so that our clients become focused on priorities and are able to move rapidly on those things that drive their business forward.

We tailor our approach to meet each client’s needs, and always focus on one key objective—delivering results.

Please don’t take our word for it. We’d be delighted to connect you with any of our clients.

Our unique getting-fit-for-market programme.

Friday 28th Oct 2016

In a market saturated with brands those that achieve success have a point of difference. They understand and communicate intimately with their target market and have a diamond sharp focus on their positioning.

With Racefit — our unique getting-fit-for-market programme — we advise on every aspect of a brand. We assess its design and evaluate its pricing, we develop its marketing and commercial plan, review its communication and social media strategy and select the best routes to market. And when the brand is Racefit, we can introduce it to UK and international retailers.

We know instinctively where brands fit, we know how to make a brand market-ready and we know how to deliver a compelling brand story that makes buyers sit up and take notice. The Red Tree has achieved this time and time again. Contact us — we can do the same for you. And if we can’t, we’ll be honest enough to tell you.

Is your brand RaceFit?

The latest from inside The Red Tree…


The Beauty Symposium

Next event—details coming soon


+44 (0) 844 858 8860

Watch: The Beauty Symposium

Latest event
The Beauty Symposium, 1st March 2016
“#QuantumBeauty—being everywhere at once”

Quantum Beauty #quantumbeauty

Our latest sold-out event, delivered in partnership with My Market Insight, featured an eclectic panel of speakers focusing on the #Quantumbeauty trend – being everywhere at once.

“A packed audience listened to an eclectic mix of industry leaders who shared their thoughts, inspiration and insight in how to navigate a profitable way through the mix of new retail channels and communication platforms. They offered advice on how we can emerge from the advent of social commerce platforms, strong affiliate marketers and the new super-savvy consumers, with margins intact and volumes growing. Stirling Murray, Founder of The Red Tree Consultancy, and Mike Ramseyer, Founder of My Market Insight, the event’s hosts, opened the proceedings.”

Click here to read continue reading a full summary of the day featured on

The speaker panel included:

Jane Cunningham — Beauty writer, blogger, journalist

One of the first UK beauty blogs, Jane’s site, received a total of 4.5 million hits in 2015. She also works as a consultant, produces beauty boxes with partner, Latest in Beauty, and is currently working on a second limited edition make-up range.

Herbie Dayal — CEO, KMI Brands Ltd.

Herbie is the Co-Founder of the iconic King of Shaves and KMI, which he has built into a business owning brand assets such as Ted Baker, Orla Kiely, Fish and Scott Cornwall, worth over £40M in retail sales in the UK and internationally.

Millie Kendall MBE — Co-founder of BeautyMART

Millie Kendall MBE, awarded an MBE in 2007 for her long-standing contributions to the cosmetics industry, Millie has over 25 years’ experience in beauty brand development and retail, from Shu Uemura and Aveda to Ruby & Millie and Concoction Haircare. Alongside former Beauty Director of Vogue, Anna-Marie Solowij, Millie is Co-Founder of BeautyMART.

Leon Hughes — Senior Associate- e-commerce, Piper Private Equity

Responsible for establishing the IT infrastructure for more than 20 global e-commerce sites for Maximuscle, Leon now helps drive the e-commerce and IT strategy for the fast growing UK consumer brands that Piper Private Equity invests in.

Justin Sedgmond — Co-Founder, Boutique Social

Most recently with Pricegrabber UK, Justin has over 15 years experience of working in the on-line advertising and e-commerce industries and is now responsible for building and growing Boutique Social, harnessing the growth in on-line shopping and social community.

Tracey Woodward — Brand Consultant, M&S Beauty

Previously Commercial Director of Urban Retreat, Tracey has since supported the strategic growth of businesses, including Dr. Nick Lowe and The Private Clinic, and most recently was appointed by M&S to redesign and develop their beauty department.

For more information please contact Michelle Grayson at The Red Tree
Email:  Tel: 07956 292144
The Beauty Symposium is pleased to support “Look Good Feel Better” and donates all event net proceeds to this very worthwhile charity.
We look forward to seeing you at our next event.

An event organised by:

The Red Tree
my market insight

With support from:

DIARY Directory

Charitable beneficiary:

Look Good Feel Better